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Emerging Medical Retail Market for Bracing

Retail is the fastest growing business segment in healthcare, with a 47% increase in the number of retail clinics over the last three years. This growth is a response to the popularity of high deductible insurance plans and wide availability of health-related information which drives patients to postpone costly, invasive treatments as well as self-diagnose to avoid the payer model all together1. With more patients willing to pay out-of-pocket for non-invasive treatment options, the retail model represents an important opportunity for medical practitioners and their businesses.

Furthermore, prophylactic bracing has gained more clinical support in recent years. With some studies showing as much as a 60% reduction in acute ankle injuries between a control group and a braced group2, more and more patients are using prophylactic bracing to prevent injury and support previously-injured joints. This, combined with the growing prevalence of high-deductible insurance plans, creates a ripe environment for retail softgood bracing sales.

In order to help our customers take advantage of this retail opportunity, Össur has created a complete line of core medical grade braces and supports designed to meet the everyday retail needs of medical practices, clinics and DMEs. Formfit® offers a robust line of softgood products for pre-op, acute trauma immobilization, ligament injuries/instabilities and OA. Made from quality materials, our braces are designed to keep patients cool and comfortable while providing support during the healing process.

With patient-friendly packaging, retail planograms and display options, you can bring the choice of experts directly and seamlessly to your customers and practice.


1 Health Care Advisory Board interviews and analysis (2017)

2 McGuine, T., Brooks, A., & Hetzel, S. “The Effect of Lace-up Ankle Braces on Injury Rates in High School Basketball Players.” (2011)